Exchange Traded Funds (ETF) have taken the investment world by storm in the last few years. No longer do social climbers talk about their hot growth stock mutual fund (the ones only they have) but now all the rage is about getting more for less by picking ETF’s. What do you mean? Getting more is all about getting higher returns and the less part applies to the cost of such investments. More for less—I like it! Is it really this simple? How are ETF’s different from the mutual funds in my 401K? Are all ETF’s made the same? Should I just buy a bunch of these ETF’s and sock them away? We will share with you our enthusiasm for using exchange traded funds but we will also discuss potential pitfalls, issues to consider and most importantly how to navigate through the maze of available investment choices and find those EFT’s that suit your goals and expectations.